A few years back, we started Movoxo (“Moh-vahx-oh”) as a brand centered around video marketing. As we grew, we have taken a much more holistic, results-driven approach to marketing, in which video plays an incredibly important part – but it’s just one component. It’s a strong addition to your marketing and helps amplify results of marketing, but by itself is like a turbocharger without a car. Obviously, all our clients need complete results – more business, more income, fewer hours, etc. and so as we expanded, we built several applications under the “Swift” brand. So, to keep things simpler for you, our clients, as well as to focus our branding, we are proud to retire the Movoxo brand in favor of Swift Video Production (http://SwiftVideoProduction.com, of course). This fits with our Swift Web Designer, SwiftCRM, SwiftBooks, SwiftMeeting and other brands to serve you, helping you consistently deliver better results. For anyone looking for “Movoxo”, you found the right place. We’re simply hanging a new sign. You can count on innovative, well-polished video media as always to help you grow your business. With all that said, here are some of the most compelling reasons to use video. Naturally, we have this in video format too – see http://SwiftVideoProduction.com/free to get this and other free reports & videos of tips, tricks, strategies & mistakes to avoid when increasing your sales / leads production online. Video enhances retention Videos enhance comprehension, especially with non-tangible products like professional services which can build value for … Continue reading →

After having hundreds of conversations about web videos, I find it helpful to break down all web-videos down to one of three purposes: Attract Persuade Educate While this looks really simple, it can help clarify the style of the video, the cost, and of course the script. In more detail: Attract. These videos need to be magnetic short, sweet, sexy videos that sell the